About Us

IGNITE FUEL SUPPLEMENTS: Our Family-Driven Mission

IGNITE FUEL SUPPLEMENTS was born from a deeply personal journey. Founder Samantha Almas, a seasoned entrepreneur and health advocate, saw firsthand the challenges of fuelling her active family, balancing a demanding executive career, her children’s elite hockey commitments, and a passion for giving back to the community. Inspired by these experiences, Samantha set out to revolutionize sports nutrition for young athletes and their families.

Together with her children, Jaxon and Lilly, Samantha built IGNITE FUEL SUPPLEMENTS as both a legacy and a movement. The company’s mission: deliver clean, effective, and great tasting Essential Amino Acid (EAA) supplements that empower athletes of all ages to perform, recover, and thrive.

Meet Our Team

Samantha Almas

Founder & CEO

With over 15 years in health and wellness, Samantha is known for her innovative approach and dedication to quality. She leads Ignite Fuel Supplements with a focus on integrity, safety, and community impact showing her children the value of entrepreneurship, resilience, and giving back.

Jaxon Koehler

Business Development Partner, Elite Athlete & Mentor

A high-performing athlete and mentor, Jaxon brings firsthand experience from the world of elite hockey. As a business partner, he’s committed to helping athletes train harder, recover faster, and reach their potential on and off the ice. Jaxon also coaches youth hockey, inspiring the next generation through leadership and example.

Lilly Koehler

Marketing & Social Media Partner, Elite Athlete & Advocate

Driven and determined, Lilly excels as both a high level hockey player and a straight A student. She leads Ignite Fuel Supplements’s marketing and social media, advocating for girls in sports and business. Lilly is passionate about empowering young women to break barriers and pursue their dreams.

Natural EAA Supplement

Our Story & Values

Founded in Toronto in 2022, IGNITE FUEL SUPPLEMENTS is more than a business, it’s a family legacy. Our roots are in giving back: supporting young athletes and their families with the nutrition and resources they need, and creating opportunities for community impact through volunteerism and fundraising. We are committed to donating $1.00 of every item sold to charity.

From product development to day to day operations, Ignite Fuel Supplements is shaped by real world experience, expert collaboration, and a relentless pursuit of quality. Our Premium EAA’s were developed with input from paediatricians, functional medicine doctors, and sports therapists to meet the unique needs of growing and high-performing athletes and their families.

Making a Global Impact

Beyond enhancing athletic performance, Ignite Fuel Supplements elite athletes Formula EAAs is driven by a larger mission of global impact. Samantha’s dedication extends to supporting vulnerable children worldwide through various humanitarian efforts. By merging her passion for children’s health with her commitment to high-performance nutrition, Ignite Fuel Supplements elite athletes Formula EAAs not only fuel elite athletes but also contribute to a brighter, healthier future for all. Join us as we continue to inspire and uplift, paving the way for the next generation of athletes and making a difference on a global scale.

Natural EAA Supplement

Mission

IGNITE FUEL SUPPLEMENTS is dedicated to empowering young athletes and health conscious individuals to reach their full potential safely, effectively, and with confidence. Our mission is to deliver the essential building blocks for performance, recovery, and focus through clean, high quality supplements. By combining innovation, community, and a commitment to excellence, we’re igniting a brighter, healthier future for every athlete we serve.

Vegan EAA Supplement

Samantha Almas

Founder & CEO, Ignite Fuel Supplements Elite Athlete EAA's

With over 15 years of experience in the health and wellness industries, the founder of Ignite Fuel Supplements has built a brand synonymous with innovation, quality, and performance. Driven by the challenge of balancing a demanding executive career, entrepreneurial ventures, and supporting high-performance athletes within the family, the journey into athlete nutrition became a personal mission.

A deep passion for health, wellness, and sports, particularly hockey, inspired the creation of Health Canada-approved supplements designed to meet the rigorous demands of elite athletes. The founder’s commitment to excellence extends beyond business, dedicating time and resources to philanthropy, supporting vulnerable children worldwide through volunteer work and fundraising efforts.

Samantha Almas, the founder of IGNITE FUEL elite athletes Formula EAAs, is a dedicated advocate for children’s health and athletic development. As a mother of four—Jaxon, Lilly, Cristian, and Mila—and a wife to her supportive husband, Paolo, Samantha understands the critical role of proper nutrition in a child’s growth and performance. Her passion for improving elite athletes lives extends beyond her family, driven by her own experiences and a commitment to humanitarian causes.

Samantha’s journey began with her founding of IGNITE TRAINING Corporation in 2022, inspired by her desire to provide elite athletes with the tools they need to thrive. Balancing a demanding executive career with family life and global advocacy, she recognized the challenges elite athletes face in fueling their bodies effectively. This led her to develop IGNITE FUEL elite athletes Formula EAA's, a natural and vegan supplement designed to meet their unique nutritional needs.

With over 20 years of industry experience, Samantha's dedication to excellence and mission to support elite athletes and vulnerable children reflect her belief in the power of kindness and innovation. Through Ignite Fuel Supplements elite athletes Formula EAAs, Samantha continues to inspire and support the next generation of athletes while making a meaningful difference in the world.

Collaborating with leading paediatricians, functional medicine doctors, and sports therapists, Ignite Fuel Supplements EAA’s were developed as a clean, additive-free solution for young athletes, ensuring peak performance, recovery, and brain health. This venture stands as a legacy of empowerment, resilience, and innovation, fueling the success of the next generation of athletes with passion, purpose, and uncompromising quality.

Vegan EAA Supplement

What Makes Ignite Fuel Supplements EAA's Different

  • Complete EAA Profile: All nine essential amino acids including BCAAs, for optimal muscle recovery, endurance, and focus.
  • Premium, Plant-Based Formula: Vegan, gluten-free, additive-free, and third-party tested for purity and safety.
  • Health Canada Approved: Manufactured in a GMP-certified, FDA-registered, and Health Canada Site Licensed facility.
  • Best Tasting: Our formula is widely praised for its taste, making daily nutrition enjoyable and effective.
  • No Side Effects: Safe for daily use, with no stimulants, caffeine, or sugar.
  • Family and Community Focused: A portion of our efforts supports vulnerable children and young athletes, emphasizing kindness and legacy.

Join the Movement

At Ignite Fuel Supplements, we’re redefining youth sports nutrition by championing safety, education, and compassion. We invite you to:

  • Explore Ignite Fuel Supplements EAA’s for yourself or your family.
  • Follow IGNITE FUEL SUPPLEMENTS on Instagram, Facebook, and TikTok for updates, promotions, and events.
  • Be part of a movement that fuels champions and inspires greatness for generations to come.

Train Hard. Recover Strong. IGNITE Greatness.

Ready to Ignite Your Business?

Ready to Ignite Your Potential?

Contact us to learn more about Ignite Fuel Supplements Elite Athlete EAA’s or inquire about distribution opportunities.

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